Last edited by Bagor
Saturday, July 25, 2020 | History

7 edition of Wordcraft found in the catalog.

Wordcraft

The Art of Turning Little Words into Big Business

by Alex Frankel

  • 205 Want to read
  • 13 Currently reading

Published by Crown .
Written in English

    Subjects:
  • Marketing,
  • Careers - Other Specific Fields,
  • Business & Economics,
  • Business / Economics / Finance,
  • Marketing - Product Management,
  • Business/Economics,
  • Marketing - General,
  • Case studies,
  • Business & Economics / Marketing / General,
  • Advertising,
  • Brand name products,
  • Business names

  • The Physical Object
    FormatHardcover
    Number of Pages256
    ID Numbers
    Open LibraryOL8363374M
    ISBN 101400051045
    ISBN 109781400051045

    Tools for Public and Voluntary Social Services. Author: Vincent E. Faherty; Publisher: SAGE ISBN: Category: Social Science Page: View: DOWNLOAD NOW» Wordcraft: Applied Qualitative Data Analysis: Tools for Public and Voluntary Social Services is a practical text that helps students and social service personnel better evaluate agency programmes through the use of . Print book: EnglishView all editions and formats: Rating: (not yet rated) 0 with reviews - Be the first. Subjects: English language -- Old English, ca. -- Dictionaries. English language -- Old English. England -- Language and languages -- Dictionaries. View all .

    We are Wordcraft. Till date, we have provided content for over + websites and written + blog posts, + SEO articles, + infographics, + press releases along with 5 ebooks, and 2 Coffee table Books on various topics under the sun and are still waiting for more! “I hired Ben McColm to ghostwrite a non-fiction book for one of my high level clients and was completely delighted with his work. He masterfully captured my client’s voice, wrote a compelling book which was not only well organized but entertaining to read, and completed everything in a very short time frame. My client was thrilled and so was I.

    Wordcraft Publications is a leading educational publishing house committed to designing school textbooks to serve the educational needs of learners in schools across ers: Join Wordcraft. Membership has been the backbone of Wordraft since its founding in Through our membership, we create opportunities for mentoring, networking, .


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Wordcraft by Alex Frankel Download PDF EPUB FB2

Frankel's book is an analysis of five brand names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's e-business, concentrating on the work of the small firms that name the products of big firms for a /5(15). He has Wordcraft book many books on the topic, and pretty much anyone who's into that topic knows that he is The Man.

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Wordcraft. 73 likes. The building blocks of English. Decipher vocabulary with Greek and Latin roots.5/5(1). WordCraft started off well with indepth and well crafted case studies of BlackBerry, Accenture, and Viagra, and derailed in the second half.

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Frankel's book is an analysis of five brand names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's e-business, concentrating on the work of the small firms that name the products of big firms for a /5(20).

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Cross the threshold and discover a realm where the very balance between life and death is at stake. About Wordcraft. In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM’s “e-business.”Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing.

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